2026 Heartland Christmas Convention:
The Making of an Old-Fashioned Christmas
National Christmas Tree Organizations’ Summer Meetings
August 6–8, 2026 | Hann’s Christmas Farm | 848 Tipperary Rd, Oregon, WI 53575 | Near Madison, Wisconsin
Join Christmas tree growers, industry leaders, vendors, and national organizations from across the country for a full 2.5 days of hands-on education, demonstrations, farm tours, networking, and old-fashioned Wisconsin hospitality.
100+ participating partners from 26 states and provinces will come together for one of the most comprehensive Christmas tree industry gatherings of the year.
A National-Level Christmas Tree Industry Experience
Experience practical education and real-world demonstrations for Christmas tree farms of every size and stage.
- Field production, retail, greenery, technology, and industry programming
- Hands-on demonstrations in the trees and throughout Hann’s Christmas Farm
- Working equipment for planting, spraying, mowing, hauling, chipping, material handling, automation, and more
- Retail sessions focused on pricing, customer flow, point-of-sale systems, merchandising, and social media
- Wreath production and florist-quality greenery programming
- Dedicated programming for new and beginning growers
- Nearby farm tours at Ottman Family Christmas Trees and Summers Tree Farm
- National updates from NCTA, RCTB, AmericanHort, and the Christmas Spirit Foundation
- Trade show, meals, family activities, evening entertainment, and extensive networking
- 100+ participating partners representing 26 states and provinces
The finalized program includes concurrent sessions such as weed-management trials, robotic inventory technology, leader control, artificial intelligence, POS systems, customer traffic management, wreath production, planting technology, and equipment demonstrations.
Three Days of Education, Demonstrations, and Industry Connection
The complete convention schedule is now available. Explore session times, speakers, programming lanes, locations, evening events, children’s activities, farm tours, and full session descriptions.
Preview the daily schedule below, or open the complete seven-page schedule and full session details.
Thank You to Our Convention Sponsors
The Heartland Christmas Convention would not be possible without the generous support of the farms, suppliers, manufacturers, and industry partners investing in education, connection, and the future of real Christmas trees.
We are proud to recognize the sponsors helping bring expanded programming, working demonstrations, meals, entertainment, family activities, and national industry participation to Wisconsin.
100+ Participating Partners from 26 States and Provinces
Meet the farms, suppliers, manufacturers, researchers, associations, retailers, technology companies, and industry organizations helping make the 2026 Heartland Christmas Convention a national-level experience.
Explore equipment, planting stock, agricultural products, technology, retail merchandise, wreath supplies, labor solutions, financial resources, industry programs, and new ideas while connecting directly with the organizations serving the real Christmas tree industry.
From planting stock and field equipment to technology, retail products, labor solutions, and national industry resources—this is where the Christmas tree industry comes together.
Ready to Join Us? Register Today!
Join growers, industry partners, and national leaders in Wisconsin for one of the most comprehensive Christmas tree industry gatherings of the year. We look forward to welcoming you to Hann’s Christmas Farm this August.
- Spots for tours and specialty sessions may be limited. Register early to guarantee your place.
For PDF Forms and further information, please click the buttons below.
